the cosmetics industry can also be set as a market owned by brands to some extent. there are about 20,000 cosmetic brands nationwide, but only about 3,000 have production capacity.cosmetics companies，not every cosmetics company or brand has its own manufacturing factory, and the prosperity of cosmetics brands has also promoted thecosmetic oementerprise OEM busy business, currently, chinacosmetic OEMthe market is still in the accumulation of quantity and has not yet achieved an essential leap, but some traceable changes have begun to appear.

as the domestic cosmetics market develops increasingly mature, many OEM enterprises are gradually becoming more and more capable of having independent core technologies ODM as a result, one after another, they began to form their own scientific research teams and hired r&d teams and consultants from europe, america, japan and south korea to develop their own formulas and technologies. in this way, they can not only obtain higher profits, but also gain greater voice in the industrial chain. for finished products, they can focus more on marketing and services.

although chinacosmetic OEM、ODM enterprises are facing problems of big or small, competition is becoming more and more intense, regulations are becoming more stringent, and the environment is becoming more standardized, but enterprises are still optimistic about the future development of the industry. because the overall development trend of the domestic cosmetics industry is good, as people's living standards improve in the future, it will definitely usher in an explosive period. it is only the initial stage and the future development will be better.