tai o bio: the camping economy is booming, which beauty products have tasted the sweetness?
2025-03-07 Click:
even in the hot summer, people's enthusiasm for camping has not diminished at all. some people say that in the post-epidemic era, camping has become a social scene for young people, and the seemingly ordinary tent carries poetry and the distance. according to imedia consulting, the core market size of china's camping economy reached 74.75 billion yuan in 2021, an increase of 62.5% year-on-year. it is expected that the core market size of china's camping economy will grow to 248.32 billion yuan in 2025. in addition, the term "camping" was also very popular during the may day holiday, reaching a historical peak on the first day alone, and the search popularity increased by 90% month-on-month last week. looking at the data from moments, xiaohongshu, and douyin, we can see that in the past three years, due to the restrictions on cross-regional tourism, camping has developed into a good business. what followed was the camping economy, with tents, tableware, sleeping bags, lamps, folding tables and chairs, and even beauty makeup. at present, xiaohongshu has already XXXX notes on "camping beauty". so, which beauty products can join the camping economy? the editor summarizes the following three categories.
the first is makeup that is not easy to take off. after 618, many industry insiders were lamenting that the makeup market this year is not very good, especially domestic makeup has lost its former glory. in addition to hua xizi and caitang, the international brands are basically the ones who can enter the top ten cosmetics category. however, in the editor's opinion, this situation may be broken as the domestic camping economy becomes more and more positive, because you will definitely take photos when going out to camp. at this time, you need a good-looking and difficult-to-ｄｅｌｅｔｅ makeup to support it. many bloggers are also recommending "camping style" makeup and outfits. taking vipshop as an example, its overall sales of outdoor beauty and skin care products surged by 55% month-on-month in the second quarter of this year.
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the second is infant and child products that repel mosquitoes and sweat. there will be some mosquitoes outdoors, and it will feel even more uncomfortable when sweating, especially for infants and children, which is a key group in this regard. conventional flower dew water is difficult to adapt to demand, and now there are more new categories in the form of spray, beads and paste. in this regard, the editor believes that safety, gentleness and effectiveness are the most important. there is no need to make too many gimmicks. if you want to gain the trust of your children's parents, you can do these three things. the third is multi-spectral sunscreen products. we know that there are many activities in camping, not just posing a stool to sit. in short, there will be many scenes that require sun protection. however, simple uv protection can no longer meet the market demand, because outdoor activities will be exposed to a variety of visible light, so campers are popular with multi-spectrum sunscreen products that prevent visible light and heat damage. taking winona as an example, it launched camping marketing. the products are selling points with high pinellia and long-lasting protection, which meets the needs of today's young people. gaozi has also launched camping-related sunscreen and sunscreen spray, and sales growth seems to be pretty good. in summary, camping has indeed driven some industries, and whether the wind is long-term remains to be verified. at present, the camping economy is still in its early stages of development in my country's market. companies who want to join must be very cautious. it is extremely important to balance the share ratio. in this regard, the editor believes that beauty and makeup still have room to continue to explore, so don’t worry too much about being unable to lead. the key is to innovate more and cooperate more!
